Uber - Pride Comes in All Colors
We took the 50th anniversary of the Stonewall Riots to celebrate all of the different flags of the LGBTQIA+ community and tell stories from all over the world. I produced an integrated campaign, Pride Comes in All Colors, that included a series for social channels, local activations, out of home and playbook for regional marketing. We brought people from all over the world in the LGBTQIA+ community to LA for a 3 day photo shoot then went on a global documentary shoot finding stories in NYC, Berlin, and Mexico City. Stories were shared on social media throughout the month of June as we supported Uber’s presence in Pride parades around the US.
As a part of featuring all of the flags that are a part of the LGBTQIA+ community we searched the world for Uber partners who associate with the Transgender, Non-binary, Bisexual, Agender and Rainbow flags. We asked our partners in the community to tell their stories and help us move flags across their regions to be flown during area Pride parades. I worked with Sister Studios to find local directors and crews to help us tell stories in Berlin, Mexico City and New York City.