Coca-cola

national burger day

Digital Collectibles

Coca-cola’s second foray into NFTs was a collection of 4,000 unique burger combos.

Since nothing goes better with a burger than a Coke, we made hundreds of different kinds of burgers with surreal materials. Combining all of the burgers with Coke and Coke Zero and a bespoke animation pipeline, we created the first procedurally generate 3D video NFTs.

Joey’s Contribution: Creative Direction, Experience Design, Technical Direction

Performance: <7m sell out, 18k page views, 3 week production

Real magic. Coca cola combo magic.

— Febe Garcia on Facebook

Agency: Virtue

Production: Buoy Studio

“Love it”

— May Laredo on Facebook
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