Coca-cola
national burger day
Digital Collectibles
Coca-cola’s second foray into NFTs was a collection of 4,000 unique burger combos.
Since nothing goes better with a burger than a Coke, we made hundreds of different kinds of burgers with surreal materials. Combining all of the burgers with Coke and Coke Zero and a bespoke animation pipeline, we created the first procedurally generate 3D video NFTs.
Joey’s Contribution: Creative Direction, Experience Design, Technical Direction
Performance: <7m sell out, 18k page views, 3 week production
Real magic. Coca cola combo magic.
— Febe Garcia on Facebook
Agency: Virtue
Production: Buoy Studio
“Love it”
— May Laredo on Facebook