netflix

nextworld on roblox

experience hub

Netflix knows that the massive user-base on Roblox cannot be ignored. So we created a branded world that looks and plays like Netflix on your TV.

A world filled with adventure across genre-themed biomes allowed for a new media channel for Netflix marketing. From limited-time events for live competitions and sports to full games for big titles, we truly engaged with tens of millions of young gamers.

Joey’s Contribution: Creative Direction, GTM Strategy

Performance: 38M+ visits (all experiences), +6% intent

Recognition: Clios 2x Silver 1 Bronze & Shortlist, Digiday

Brand: Netflix

Agency: Buoy Studio

Previous
Previous

Coca-Cola